
Wal-Mart rolled out a new logo this week to help fix its sinking public image, but the new look falls short.
Not only does the new logo fail to address the real problems with Wal-Mart, but it just doesn't look very good, either.
In fact, we think the people on this list could do a much better job designing a new logo than Wal-Mart's multimillion-dollar marketing company did. Not only would it look better, but it would truly reflect Wal-Mart's poor business decisions.
Design your own Wal-Mart logo in our Wal-Mart Logo Redesign Contest. The top 10 submissions will win a custom printed t-shirt, and maybe even catch Wal-Mart's eye.
Wal-Mart is choosing to get rid of its famous blue and white logo, as well as its symbolic star. Instead, the company's new look uses a softer blue and adds burnt orange to the palette. A stylized sun appears alongside.
We're not sure how that logo change is supposed to represent Wal-Mart. It doesn't reflect the company's poor treatment of its workers, dismal environmental policies, or detrimental impact on American communities.
The new logo also doesn't reflect Wal-Mart's poor health care plan, the toxic toys for sale on its shelves, or the company's continued use of sweatshop labor.
Let Wal-Mart know what you really think of the company by designing your own logo. We'll display the top submissions on our web site and make t-shirts featuring the best one. The designers of the top 10 logos will win one of the shirts, as well as the pride of seeing their anti-logo prominently displayed on our website.
We can't wait to see what you come up with!
Deadline: Wednesday, July 9, at 5:30 p.m. EST
Accepted File Types: JPEG, GIF, PNG, PDF, DOC
Questions: Contact Alexandra Goldschmidt at alex@walmartwatch.com
Keep it clean!
